New safety push to protect young Australians overseas

The Australian Government is strengthening its efforts to increase awareness of alcohol related risks of overseas travel, launching a dedicated advertising push to reach young Australians.

Best friends Bianca Jones and Holly Bowles tragically died last year from drinking alcohol tainted with methanol while on holiday in Laos. No family should have to go through the pain of losing a child or a loved one in this way.

From next month, Smartraveller will roll out dedicated communications to raise awareness and educate Australians of the signs of methanol poisoning, how to protect themselves from drink spiking and broader alcohol safety – knowing the risks and watching out for your mates.

The campaign will ramp up across peak travel periods and school and university holidays, and include:

• Targeted advice and alerts to young travellers, including school leavers, and their parents through social media, text messages and messaging at Australia's international airports.
• A new online safety hub on Smartraveller will be established by June 2025, which will host resources aimed at schools, universities and parents.
• Ahead of schoolies, a new advertising campaign will reach young people through the channels they use most including social media across multiple platforms and digital audio. Youth media engagement and partnerships will also be used to amplify these messages.
• Working closely with airlines and others in the travel industry to enhance the reach of these public service messages to young Australian travellers, focusing on certain destinations and regions.

The Australian Government will also work with education institutions and non-government organisations such as Red Frogs and the Nicole Fitzsimmons Foundation to deliver alcohol safety messaging through presentations to school students.

We want young Australians to watch their drinks and watch out for their mates overseas. We urge them to stay vigilant and check Smartraveller.gov.au for the latest updates.

The Australian Government has consistently called for a transparent and thorough investigation into the deaths of Bianca Jones and Holly Bowles, and the Foreign Minister has made these expectations clear to the Lao Government.

We continue to press Lao authorities for progress on the investigation.

Quotes attributable to Minister for Foreign Affairs Penny Wong:

"The families of Holly and Bianca are foremost in my mind today, and also the many families of other Australians who have lost loved ones.

"We want our children to be curious and explore the world – but above all else, we want them to be safe.

"These efforts will help young Australians travelling overseas to protect themselves from methanol poisoning, drinking spiking and other alcohol harms."

Quotes attributable to Assistant Minister for Foreign Affairs Tim Watts:

"Alcohol consumption can result in tragedy in Australia but there are additional and different risks overseas.

"The Australian Government's increased messaging and targeted advice to young travellers, including school leavers and their parents through social media will help raise awareness of the serious and varied risks from alcohol consumption overseas."